Choice Privileges Devaluation History

By Bryce Casson, Founder · Cardocrat · Updated August 2026
The short answer: Choice Privileges uses opaque dynamic pricing with no published chart, and it has devalued repeatedly and usually without notice. In 2024 alone it doubled the Scandinavia minimum from 8,000 to 16,000 points, raised the standard cap from 35,000 to 45,000, and pushed top Preferred Hotels awards from 55,000 to 87,000 and then to 118,000 points. The lack of transparency makes the cuts hard to track.

A pattern of unannounced cuts

Choice Privileges has one of the worst recent records for quiet devaluation. The program prices awards dynamically across its 7,500-plus hotels with no published chart, which makes it easy to raise prices without anyone noticing. In January 2024 it doubled the minimum for reward nights in Scandinavia from 8,000 to 16,000 points overnight. Members have repeatedly reported prices jumping with no announcement, the hallmark of a program that treats its currency as something it can reprice at will.

The Preferred Hotels escalation

The clearest example is the Preferred Hotels collection, the upscale properties Choice added to its program. Top Preferred Hotels awards cost up to 55,000 points per night, then rose to 87,000 in June 2024, and then climbed again to 118,000 points, more than doubling in a matter of months. At the same time the general cap for award nights outside Asia-Pacific rose from 35,000 to 45,000 points. Each increase arrived quietly, with no chart to compare against.

What Choice points are worth now

Choice Privileges points are worth roughly half a cent to two-thirds of a cent each, modest like most hotel currencies, and the dynamic pricing means value depends entirely on matching points to a high cash rate. The program still has real uses at affordable Comfort, Quality, and Cambria properties and through occasional promotions, but it is not a currency to bank. Earn Choice points through stays and the co-branded cards, redeem promptly at properties where the cash rate is high, and expect prices to keep drifting up. See the case for earn and burn and the broader devaluation overview.

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Frequently asked questions

Does Choice Privileges have an award chart?
No. Choice uses dynamic pricing across its hotels with no published chart, so points prices vary by property and date. The lack of transparency makes devaluations difficult to spot and easy for the program to implement quietly.
How has Choice Privileges devalued its points?
Repeatedly and usually without notice. In 2024 it doubled the Scandinavia minimum from 8,000 to 16,000 points, raised the standard cap from 35,000 to 45,000, and pushed top Preferred Hotels awards from 55,000 to 87,000 and then 118,000 points.
What are Choice Privileges points worth?
Roughly half a cent to two-thirds of a cent each, typical for a hotel currency. Because pricing is dynamic, the actual value depends on the cash rate of the night you book, so the best redemptions are high-cash-rate stays.
Are Choice Privileges points worth collecting?
They are useful for affordable stays and occasional promotions but should be earned and burned, not banked. The program devalues quietly and often, so holding points long term risks watching their value fall.

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Bryce Casson

Written by Bryce Casson, Founder of Cardocrat. About the author and how we rank cards.